Join us as we provide insight into the answers to the following questions and many, many more as we explore best-practices for cybersecurity vendor messaging and content marketing:
Which messaging and content drives engagement with CISOs and buyer committees within your product category?
How do you create awareness content that drives CISOs to ask their teams to explore your product or service?
What is the impact of current events and major security incidents on CISO and buyer committee research patterns?
What type of messaging and content creates the most engagement within Zero Trust and OT Security product categories?
There are only 40 spots in total reserved for this session so chances are you are one of ~500 people who were redirected to this page. We hope you will join us, some of the takeaways will definitely fuel ideas – but seating is limited. Email firstname.lastname@example.org (Catherine Jermolowitz) with your intent to register.
See below for a sampling of data from the research.
Here we are looking at the engagement with specific content topics unique to a variety of different title level groupings versus the rest of the data set population. Each title level grouping contains the top 3 (out of ~500) engagement topics for that grouping. The left number attached to each line indicates the engagement level with that topic against the total population. The right number indicates the engagement level within that specific title level grouping. (lower number = more engagement)
Wait a second, haven’t you done this before?
Yes, yes we have! To a certain degree. In 2019 we published “CISO Media Consumption Habits” reports over consecutive quarters. These reports documented engagement data on CISOs only, based on actions taken on the ISMG network. Given the partnership with Cyentia, we are now in position to parse through exponentially more data bringing correlations to the surface not possible without their analysis.
We hope to see you at the event!
CyberTheory is a marketing advisory firm focused exclusively on servicing vendors in the cybersecurity space. Led by former CMOs and practicing CISOs, CyberTheory sits at the intersection of cybersecurity, data and marketing. With ISMG as their parent company, CyberTheory retains exclusive access to proprietary communities from which they gather intelligence and validate the marketing strategies executed for their clients. They provide a range of marketing agency services including branding, messaging, persona validation, creative services, copywriting and content development, media buying and plan execution, and sales acceleration including martech stack development, lead nurturing and sales qualification.
The Cyentia Institute is a research & data science firm with a mission to advance knowledge in the cybersecurity industry. We accomplish this by partnering with vendors and other organizations to publish a range of high-quality, data-driven content.