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CISO Perspectives

Live Webinar

Beyond Buzzwords: Crafting Authentic Messages that Resonate with CISOs

With CyberEdBoard CISOs

Connecting with CISOs and practitioners demands a nuanced approach, one that goes beyond traditional sales pitches and centers on genuine, value-driven communication. This webinar will unpack the essentials of crafting authentic messaging tailored for CISOs, a key in forging meaningful connections in the cybersecurity space. With insights from real CISOs, we delve into the specifics of what works and what doesn’t.

who should attend?

Cybersecurity vendor marketers and sales representatives eager to sharpen their strategies, enhance their pitches, and successfully market their A.I.-enhanced products to top-tier security professionals.

DISCUSSION INCLUDES

  • Emphasizing authentic, value-driven communication with CISOs, moving beyond standard sales pitches.
  • Unpacking the disconnect between traditional sales tactics and the preferences of cybersecurity leaders.
  • Offering insights on authenticity, AI marketing, market differentiation, and effective messaging.
  • Providing strategies for resonant messaging and tips for standing out in a crowded market.
  • And much more…

Register

april 16, 2024

2:00 PM ET I 11:00 AM PT

Fill in the details below to register.

Questions and concerns, please contact us at contact@cybertheory.io

Meet Your Panelists

cyberedboard members
shefalimookencherry

Shefali Mookencherry

CISO, University of Illinois at Chicago

cyberedboard members

Don Gibson

CISO, Kinly

cyberedboard members
garygooden

Gary Gooden

Former Vice President of Information Technology, CTO and CISO, Relativity Space

Key Takeaways

  • Understand why typical sales pitches fail with CISOs and the significance of authenticity.
  • Hear insightful strategies on delivering authentic messages that genuinely appeal to CISOs.
  • Navigating AI marketing: Find out what CISOs really look for and what they avoid.
  • Crafting resonant messaging: The latest tips for effectively communicating with cybersecurity professionals.
  • Utilize storytelling to clarify complex technologies for CISOs, making your message more relatable and impactful.
  • Embrace personalization in your communications to address the unique challenges of each CISO.
  • Implement strategies to stand out in a saturated market, ensuring your message cuts through.
  • Adopt a feedback loop to integrate CISO insights into your strategy.

CyberTheory Moderators

mike

Mike D'Agostino

General Manager, ISMG & CyberTheory

julie

Julie Jordan

Director, Marketing & Media Strategy

CyberTheory is a marketing advisory firm focused exclusively on servicing vendors in the cybersecurity space. Led by former CMOs and practicing CISOs, CyberTheory sits at the intersection of cybersecurity, data and marketing. With ISMG as their parent company, CyberTheory retains exclusive access to proprietary communities from which they gather intelligence and validate the marketing strategies executed for their clients. They provide a range of marketing agency services including branding, messaging, persona validation, creative services, copywriting and content development, media buying and plan execution, and sales acceleration including martech stack development, lead nurturing and sales qualification.

cyberedboard logo reversed

CyberEdBoard is the premier members-only community of CISOs and industry experts in the fields of security and IT. Membership in Information Security Media Group’s CyberEdBoard provides executives with a powerful peer-driven collaborative ecosystem and library of exclusive resources to address complex challenges shared by CISOs and senior security leaders worldwide. Executive members use the CyberEdBoard engagement platform to further enhance their professional brands, create and exchange member-exclusive resources, obtain accredited education and content, contribute in the executive mentor marketplace and seamlessly connect with senior security peers and experts around the world.