In this episode of Cybersecurity Marketing Unplugged, Shaina also discusses: A comparison between generating leads through impression-based tactics and using third-party content syndication programs. Advantages
In this episode of Cybersecurity Marketing Unplugged, Freya discusses: Leveraging content syndication to increase brand exposure; Attracting targeted B2B IT and cybersecurity leads; Effective strategies
In this episode of Cybersecurity Unplugged, Dan also discusses: The main benefits in creating and managing the CISO community he’s put together from a vendor
In this episode of Cybersecurity (Marketing) Unplugged, Bobi also discusses: An overview of different investment strategies; Specific areas of the cybersecurity industry that he’s currently
In this episode of Cybersecurity (Marketing) Unplugged, Kamil also discusses: OT vs. IT Security; How Rockwell Automation works with its partner ecosystem from a marketing
In this episode of Cybersecurity (Marketing) Unplugged, Kevin also discusses: The difference between third-party and first-party intent data; Strategies and examples of how to use
In this episode of Cybersecurity (marketing) Unplugged, Kevin also discusses: The current state of B2B lead generation and demand generation; Intent data landscape for digital
In this episode of Cybersecurity (Marketing) Unplugged, Mary also discusses: Where webinars fit in with her content marketing and demand generation strategy; What’s been her
In this episode of Cybersecurity (Marketing) Unplugged, Box also discusses: Service mesh as a potential solution D and how that might work in an optimal
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