Clients & Case Studies
Join us on a journey of success as we showcase the transformative power of our services and solutions through the stories of our esteemed clients.
Our Clients
From startups to enterprises, the world’s leading cybersecurity vendors rely on CyberTheory.
Client Spotlight
Worldwide Leader in Industrial Cybersecurity
Goal
Relaunch cybersecurity portfolio with updated Go To Market strategy, messaging, portfolio framework, content and demand generation to increase brand awareness, drive leads and increase revenue.
Strategy & Results
- Updated strategy and messaging, validated against CyberTheory’s CISO Advisory Board
- 35+ page new cybersecurity microsite reflecting updated messaging and campaign objectives
- 80K+ clicks to website through digital channels including paid search, content syndication and programmatic display
- 2K+ form fills and leads from content assets
Goal
Create strategic, multi-page website portals to attract and recruit two key audience segments: developers and partners.
Strategy & Results
- Created clear, convincing messaging and design for each portal’s entry and sub pages
- Navigation crafted to communicate value and differentiation even before clicking
- Webpages developed directly in client’s Hubspot instance, including a backend database structure for easy partner & solution searching
- Delivered projects against accelerated timelines to support strategic events and press launches
Fast-Growth Application Security Provider
Top US OT Cybersecurity Services Provider
Goal
Launch a ‘Partner in a Box’ demand campaign to help increase channel focus on cybersecurity offerings and generate new cybersecurity opportunities among distributors.
Strategy & Results
- Created a compelling buyer’s journey of content aligned with company’s always-on demand gen campaign
- Deployed an engaging OT cybersecurity assessment as a Try/Buy asset with dynamic scoring and reports
- Provided turnkey digital creatives with recommendations for promoting assessments and other campaign assets
- 40+ key partners participating; 2,000+ assessment leads to date
Goal
Educate mainframe software customers on the need for modern, proactive cybersecurity approaches such as Zero Trust. Position firm as a strong partner to CISOs regarding mainframe cybersecurity.
Strategy & Results
- Developed a SEO-optimized microsite landing page dedicated to Zero Trust on the mainframe, showcasing multiple educational assets
- Created thought leadership videos with world-class Zero Trust influencers, highlighting the need for modern mainframe security
- Deployed a high performing Free Workshop offer as call to action
- Promoted assets among ABM accounts through highly targeted mid to late-funnel lead programs
Global Mainframe Cybersecurity Leader
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