Accelerate your marketing impact by harnessing the power of our experience and access to data to craft a campaign that creates demand.

Media Planning & Buying

Media Amplified: Unlocking Leads, Awareness, and Thought Leadership Across Channels

Let us take the headache of managing paid media buys across multiple channels and providers off your to-do list. Our media strategists build plans focused on creating leads, awareness, and thought-leadership via a variety of channels including third-party publishers and media outlets, social media, display advertising, and more. More than just a simple administrative lift, we act as your first line of defense (offense?) and will bubble up immediate opportunities based on, for example, seeing multiple contacts from the same company engage with your brand across multiple media outlets and channels (ABM).

  • Lead-Generation
  • Intent / ABM
  • Programmatic / Retargeting
  • Social Media
  • Experiential
  • Out-of-Home
Lead acceleration

Lead Acceleration Program

A turnkey approach of lead follow up and qualification to increase follow up speed and conversion to meetings, opportunities and revenue.

The program includes (per lead developed):

  • 10 total phone outreaches over 6 months
  • 5 initial phone outreaches on each provided lead
  • 5 phone outreaches thereafter (1x per month), continuing to engage leads and keep them warm over 6 total months
  • 1 ‘personal’ style email outreach per month, based on templates / copy CyberTheory provides (complimentary to marketing nurture)
  • 6 email outreaches over 6 months
  • Warm transfers to designated client BDRs, sellers or distributors by email, Slack and/or Teams on appointment sets or requests.
  • Extra speed on hot lead notifications – 24 hours or less
  • Monthly reporting covering leads in, call attempts, meetings set and other dispositions
Search (SEO/SEM)

Dominate the Digital Landscape with Expert SEO Strategies

Every second hundreds of thousands of people are searching for answers, products, and services. 

SEO is a powerful inbound marketing technique but notoriously difficult to understand. Search engine marketing is always evolving and  there is no one-size-fits all solution. Our SEM/SEO pros can help you gain, sustain, and maintain steady traffic with comprehensive on-page, off-page, and technical SEO services.


  • Generate increased organic search traffic to your website 
  • Enhance lead-generation and works towards lower cost of acquisition 
  • Increase brand awareness and build trust with prospects and customers
PPC Management

PPC Excellence: Ignite Your Online Presence and Outshine the Competition

CyberTheory is your one-stop shop for all your PPC needs. Our paid search specialists combine analytical skills with creative research to ensure your ads stand out from the competition.

With a well-executed paid search marketing campaign, you can achieve a high return on your investment by reaching prospects who are already in the market for your solution.

We offer comprehensive pay per click management services that ensure your ads are being seen by people who are likely to be interested in what you have to offer.

  • Creative keyword targeting
  • Search engine advertising
  • Audience segmentation for greater results
  • Tracking, measuring, and monitoring
PPC Management
Social Media

Ignite and Amplify Your Brand Story and Connect with your Audience

Share your brand’s story and build relationships with your audience on social media. We’ll give you expert guidance on how to create an online community around your business. Our Social Media Marketing Services cover every facet of social media marketing, including setting up and maintaining your page to connect with potential and current customers and reach out to new prospects.  

  • Social media planning
  • Shareable social media content creation
  • Audience engagement from comments and shares to DM’s
  • Social media advertising
  • Social media SEO

We Guide You Through the World of Social Media Marketing

Public Relations
Public Relations

Cybersecurity PR Excellence: Crafting Trust, Driving Impact

Cybertheory is the leading provider of public relations and communications services to the cybersecurity sector. We help you assess the effectiveness of your brand, create an appropriate image at corporate and business levels, and deliver a consistent message across channels. We provide a full gamut of PR services.

Our coordinating activities include:

  • Press releases, media briefings
  • Design for print media 
  • Sponsorship management
  • Advertising
  • Grooming management for events and interviews
  • Curating internal messaging
  • Developing media strategies for new product launches or re-launches 
  • Preparing annual reports
  • Organizing events and ceremonies
Event Advisory

Elevate Your Event Game: Let Us Ensure You Shine and Captivate Your Audience

Need to create a strong impression at a trade or industry event? Looking to throw an unforgettable corporate event that will leave a lasting impression? Want to produce a presentation that really packs a punch?

We have a deep understanding of the cybersecurity landscape and can provide insights and guidance that gives vendors a proven step-by-step methodology for event planning and execution. 

  • Custom-designed events
  • Booth design, collateral development, and overall events messaging strategy
  • Direct digital insights from data analytics before, during, and after the event
  • Spearhead production and coach speakers on the best presentation strategies and methodologies
  • Educational programs and internal events