Advisory Support for Cybersecurity Marketers

Unrivaled experience designing and implementing integrated campaigns targeting cybersecurity decision makers.

Comprehensive Media Services

Persona Development

Understand your customers unique preferences and speak to their needs.

Content Strategy

Succeed in marketing your organization’s content to the right audience at the right time.

Lead Generation

Master the lead lifecycle: from lead generation to lead management.

CISO and Beyond

Infiltrate the entire cybersecurity organization.

We know the messaging requirements for every stakeholder in the security org. We’ve worked with them all. When assessing products and services, these professionals are often the ones taking a deeper dive.

Martech Value Optimization

Insider advisory on the best marketing technology solutions from selection to utilization.

We align your business goals to your technology requirements. Our team of marketing operations experts has experience in every facet of Martech and can help your organization tackle the most complex marketing technology scenarios.

Account Based Marketing

ABM enrichment through knowledge modeling.

Regardless if you have a list of accounts or need support in generating one, we have developed  a proprietary ABM knowledge model to extract the most precise data from each and every account.

Cybersecurity Event Advisory

Select the most meaningful and cost-effective events to sync with your goals and target audience.

Event Selection

Target the most valuable cybersecurity events for your marketing needs.

Content Preparation

Satisfy your buyer’s curiosity with the most appropriate material.

Event Promotions

Establish a strategy to amplify attendance and ensure optimal lead collection processes.

Data Intelligence

Correlate in-person event leads with digital tools and strategies.

Scale Your Project Rapidly with CyberTheory

Cybersecurity Events
Security Magic Quadrants
Cybersecurity Industry Annual Growth
Average Number of Functional Areas Reporting to the CISO

Guidance for every step of the marketing cycle.