Markets are constantly changing – new needs, a regulatory environment seemingly constantly in flux, new technologies, and new competitors. You and your team have spent countless hours interviewing internal stakeholders, clients, partners, prospects – maybe you’ve even engaged third-party resources to develop a messaging platform, conduct persona verification exercises, and produce assets. You’ve put in the effort, now you need assurance your budget will generate the best results.
Understand customer perception and gain insight into how your products and services will be perceived by customers and prospects.
Assist with reputation management by understanding how your messaging and products/services will be perceived by your target audience.
Identify strengths and weaknesses to help identify aspects of your product/service to focus on promoting, and where to focus on improving.
Validate messaging to help understand what will and will not resonate with your target audience.
Identify opportunities by uncovering market niches that may have been overlooked.
Gauge customer satisfaction as the ultimate goal is to lead to improved prospect adoption and customer loyalty.
CyberTheory has proprietary access to CyberEdBoard, the world's leading peer-to-peer CISO networking community. With over 1,800 CISOs from 35 countries representing a huge cross-section of geographies and industries, we have the ability to directly poll and interview constituents of your exact target market.
CyberTheory retains exclusive access to the world's largest first-party contact-level intent data on over 1.2 million cybersecurity professionals via the ISMG network. Conducting 1-to-1 interviews and digital polling with provide subjective input - but we don't stop there. We supplement with data, providing insight into messaging and asset engagement by your target audience via unprompted interactions. What better way to gauge to someone's interests than by studying their non-influenced actions?
At CyberTheory we constantly interact with CISOs and our clients’ target audiences. View a recent webinar we conducted with 3 enterprise CISOs from the CyberEdBoard community providing unfettered advice on how best practices for vendor engagement.