CyberTheory is at the forefront of intent data utilization
First-Party
Contact-Level Intent Data
- Yes! We employ world-class marketers with nearly two decades of experience managing marketing programs for cybersecurity vendors.
- Yes! We utilize tried-and-true methodologies when developing strategies for our clients.
But that’s not good enough for us and our clients!
We also rely on a massive set of 1st party contact-level intent data from the world’s largest and most comprehensive media networks focused on cybersecurity: ISMG.
Overview
ISMG is an intelligence and education firm focused on cybersecurity and related areas. ISMG retains a portfolio of 14 brands, 35 online media properties, 350 events annually, and a subscriber-base of 1.2MM subscribers who account for 150,000+ interactions across the network daily.
How Do We Analyze This Data?
- First we build out a contact-level segment focused on your ideal customer profile and target criteria.
- Then we overlay content assets matching your product category and target intent topics. This gives us intelligence on the exact asset types and messaging that is creating the most engagement with your target audience – in real time.
- But we go even further! Then we analyze the marketing tactics that were used to promote that winning asset which provides further intelligence to help us determine why that asset and messaging are resonating.
How Can This Data Be Utilized For Client Campaigns?
The short answer is that this data is used for every single project. More specifically, here are some typical use-cases:
1. Messaging Strategy
Utilize the findings to create a brand new or validate an existing messaging platform designed to take your product/service to market.
2. Persona Targeting
Reaffirm the exact ICP (ideal customer profile) of the market segment most interested in engaging with content related to your product category.
3. Content Mapping Against the Buyer’s Journey
Determine if the types of assets that attract and create engagement with your target audience are driving leads down the sales funnel.
4. Media Buying Efficacy
Before you go to market syndicating content and generating leads, understand if certain assets and messaging will resonate with your target audience to create the best demand-generation outcomes.