Focus on Pipeline Acceleration & Bottom-of-Funnel
With extreme emphasis on revenue generation, every cybersecurity vendor marketer is focused on lead velocity.
We’ve managed countless demand-generation programs for cybersecurity vendors and have developed tried-and-true methods to create demand and move leads through the buyer’s journey culminating into hot sales leads:
- Development of engaging try/buy assets
- Marketing programs focused on usage of product/application demos
- Production and usage strategies for self-assessments
- Outsourced BDR services
- Bolt-on campaigns for following up with leads from executive roundtables and other events
- ABM strategies including targeted asset syndication and programmatic/retargeting
Accelerate Your Demand Generation Program:
Questions and concerns, please contact us at contact@cybertheory.io
Meet Your Demand Acceleration Team
Lauren Geary
Head of Global Inbound Strategy
Julie Jordan
Director, Marketing & Media Strategy, CyberTheory
John Dye
Marketing Program Manager
Pipeline Acceleration Strategy
When conserving budgets is a top-most priority, vendors often refocus marketing and sales efforts on pipeline acceleration. An ABM program that utilizes intent data, and combines multiple tactics to surround contacts from priority accounts will likely influence demand.
Learn how CyberTheory's Demand Acceleration Program orchestrates media buys across multiple outlets with the intention of creating demand and influencing prospects through the Buyer's Journey:
- Messaging Validation
- Content Gap Analysis
- Plan Development & Administration
- Paid Social
- Intent Platforms
- Events
- Results & Reporting
Bottom of Funnel Asset Creation
CyberTheory develops content to drive bottom of funnel leads, including customized assessments. These assessments provide personalized reports that provide insights to the sales team, to further progress leads through the funnel.
Example of self-assessment bottom of funnel asset
Using Intent Data to Move Leads Through the Pipeline
CyberTheory retains exclusive access to a data repository accounting for nearly 1 million cybersecurity professionals worldwide which acts as a strategic starting point and validation layer behind the programs developed for clients. Sitting at the forefront of intent data utilization, we employ world-class marketers with nearly two decades of experience managing marketing programs for cybersecurity vendors and we utilize tried-and-true methodologies when developing strategies for our clients.
About CyberTheory
CyberTheory is a marketing advisory firm focused exclusively on servicing vendors in the cybersecurity space. Led by former CMOs and practicing CISOs, CyberTheory sits at the intersection of cybersecurity, data and marketing. With ISMG as their parent company, CyberTheory retains exclusive access to proprietary communities from which they gather intelligence and validate the marketing strategies executed for their clients. They provide a range of marketing agency services including branding, messaging, persona validation, creative services, copywriting and content development, media buying and plan execution, and sales acceleration including martech stack development, lead nurturing and sales qualification.