The 3Q20 Cybersecurity Marketing Snapshot: Implications For 2021

q3-2020 (1)

An inside look at trends in Content, Events, Messaging, Data, Lead Generation, Persona Development and Community.

Key Insights

Conventional thrown-over-the-wall leadgen campaigns have increasingly failed to perform and we have continued to address cost efficacy with conventional CPL approaches.

Virtual events have proven hugely popular, yet many companies have unsuccessfully tried to produce and manage these independently and have endured the consequences.

Download the 3Q20 Cybersecurity Marketing Snapshot Report, exclusively from CyberTheory, and learn how these trends and more will be driving marketing plans in 2021 and beyond for cyber security decision makers.