Cybersecurity is in our DNA.

We are a full-service cybersecurity marketing advisory firm.

We constantly collect and analyze the latest customer data segmented by security practitioner, industry, and region. Our extensive knowledge model allows us personalized targeting of each and every cybersecurity buyer persona. With strategic insights from global education services, media providers, intelligence analysts, journalists, and executive leaders, we’re always adapting to the latest industry trends. Our network of relationships encompass all aspects of cybersecurity as well as the related fields of fraud, audit, compliance, and risk management.

B2B Cybersecurity Companies Trust Us
Leads Processed Monthly
Ad Impressions Managed Monthly
Combined Years Experience Managing Cybersecurity Marketing Campaigns

Our Team

We practice security and integrity in everything we do.

Sanjay Kalra

Chief Executive Officer

Sanjay is a seasoned Information Security practitioner with over 20 years of experience in all facets of the information security discipline, including being a founding member of two information security ventures. Kalra brings a strong background in Information Security operations and strategic planning from a range of financial services organizations.

Michael D'Agostino

General Manager

Michael leads marketing, sales, and event initiatives at the world’s largest information security intelligence and education firm. He has over 20 years of experience in all facets of the internet channel, from lead generation, brand awareness, SEO, web application development, information architecture, and design.

Steve King

Director, Cybersecurity Advisory Services

King, an experienced cybersecurity professional, has served in senior leadership roles in technology development for the past 19 years. He has founded 3 Cybersecurity startups with successful exits, and has served as the CISO for Wells Fargo Bank’s technology division. He also served as CIO for Memorex and was the co-founder of the Cambridge Systems Group.

Julie Jordan

Director of Marketing Strategy

Julie is a 20-year veteran of the technology marketing space. Having produced strategic marketing plans for both the likes of start-up technology companies as well as IBM (Global Campaigns Manager for Watson IoT and Portfolio Manager for Websphere North America), Julie is well-versed in the best-performing plans.

Chase Anderson

Marketing Technology & Operations Director

Chase manages a global marketing team of 30+ experts and has successfully led hundreds of campaigns for information security clients. He has expertise in a broad variety of marketing technologies and designs personalized strategies to achieve marketing business requirements.

Ranjit S. Badyal

Strategic Sales

Ranjit works with new clients and brings 15 years of digital marketing and advertising experience. Having worked on both sides of the agency desk he is experienced in media advisory, buying, planning and strategy.

Max Steiger

Director, Strategic Marketing Advisory Services

Max is a seasoned sales leader with over 22 years of experience in technology media and marketing, working with UBM (and what is now) 1105 Media. He has spent the last 10 years as Vice President of Sales for ISMG, working with cybersecurity vendors on the marketing strategies and channels that effectively connect their sales representatives with top prospects in every region.

Dan Fernandez

Digital Campaign Manager

Dan Fernandez is the Digital Campaign Manager at CyberTheory. Having managed content syndication, webinar, display, intent, podcast, email, and custom content campaigns for 3 years at Information Security Media Group (ISMG), Dan has seen firsthand which digital marketing tactics resonate best in the cybersecurity community. Prior to his role at ISMG, Dan managed digital advertising campaigns targeting the college, military, and youth spaces at refuel agency.

Catherine Jermolowitz

Customer Success Manager

Catherine has been in the digital marketing space for the past 6 years and is responsible for every aspect of customer campaign management and performance. With a BBA degree from Adelphi in Business Marketing, Catherine understands the necessity of tying marketing investment to revenue results.

Kiren Chaudry

Content Marketing Strategist

Kiren functions as the air-traffic controller for social media and content channels. In addition to content editor, Kiren’s role is to manage the conversations and content performance across social media campaigns and owned media sites making sure that the voices are authentic and that the market feedback is making a positive impact on our clients’ marketing programs. In addition to her degree in Linguistics from Georgetown University, Kiren speaks English, Spanish, Russian and Arabic.

Caitlin Persichilli

Lead Graphic Designer

Caitlin is the Lead Graphic Designer at CyberTheory. For the past two years, she has worked as a Graphic Designer for Information Security Media Group designing content for various cybersecurity companies, as well as content for ISMG’s global summit series. She is an expert at crafting eye-catching layouts for cybersecurity campaigns and is passionate about driving CyberTheory’s brand.

Lauren Geary

Marketing Programs Manager

Lauren is the Marketing Project Manager at CyberTheory. Lauren is responsible for working with clients to coordinate, analyze, optimize & report campaign results. She has 6 years of experience with digital marketing, email campaigns, events, websites and project management. With a degree in Public Relations from Quinnipiac University, she understands the importance of building the right messaging strategy for your brand.

Larsen Lien

Marketing Programs Manager

Larsen is a Marketing Programs Manager at CyberTheory. She works with clients to grow strategic campaigns, optimize their specific cybersecurity marketing programs, and track and report all results. She has 6+ years of experience with digital marketing, paid media campaigns, project management, and building strategic marketing plans to effectively communicate brand messaging. She earned a degree in Journalism with a minor in English Linguistics at The University of Alabama.

Trusted By

Guidance for every step of the marketing cycle.