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    The future belongs to those who prepare for it today - Malcolm X

    The Future of Employer branding
    In light of The Future of Work

    December 1st, 2022 | 10:30- 11:15 AM (EST)

    Sharon Israel

    Founder and CEO, Xtra Mile

    Shelly Ricanati

    Head of Employer Branding, Xtra Mile

    Zohar Tadmor Eilat

    Global VP Human Resources, CyberArk

    A must-attend event for HR and marketing leaders for creating an employer brand built on a strong company culture that attracts and retains the desired talent in the new-now.

    December 1st, 2022 | 10:30 – 11:15 AM (EST)

    A link will be sent directly to your calendar

    Discussion Includes

    • Updated expectations and new needs of people in today’s workforce.
    • The type of company culture that elevates and enhances the workforce.
    • Leading your organization to become an employer of choice.
    • Pinpoints of pain in the Future of Work and their remedy.
    • How being a top employer easily shapes your employer brand.
    • And much more…
    We are excited to share our insights and best practices based on years of experience building employer brands for top Cyber and tech companies.

    Our speakers & their insights

    Shelly Ricanati, Head of Employer Branding, Xtra Mile

    🚀 From employer branding to employer leadership
    The top 5 trends to follow in 2023 as the workforce evolves its demands, and the work environment keeps evolving to match them.

    Zohar Tadmor Eilat, Global VP Human Resources, CyberArk 
    Sharon Israel, Founder and CEO, Xtra Mile

    🚀 People & Culture at the heart of CyberArk’s employer branding strategies

    A case study demonstrating how the company’s backbone allows for stability and strength in times of change.

    Xtra Mile

    Xtra Mile is a global B2B lifecycle marketing agency established in 2007, specializing in the hi-tech, medical and industrial sectors and operating in the United States and North America, Europe, and APAC. In 2022, Xtra Mile became part of Information Security Media Group (ISMG), a global education and intelligence company focused on cybersecurity with headquarters in Princeton, NJ.


    CyberArk is a publicly traded information security company offering identity management. The company’s technology is utilized primarily in the financial services, energy, retail, healthcare, and government markets. CyberArk is headquartered in Newton, Massachusetts U.S.


    CyberTheory is a marketing advisory firm focused exclusively on servicing vendors in the cybersecurity space. Led by former CMOs and practicing CISOs, CyberTheory sits at the intersection of cybersecurity, data and marketing. With ISMG as their parent company, CyberTheory retains exclusive access to proprietary communities from which they gather intelligence and validate the marketing strategies executed for their clients. They provide a range of marketing agency services including branding, messaging, persona validation, creative services, copywriting and content development, media buying and plan execution, and sales acceleration including martech stack development, lead nurturing and sales qualification.

    Information Security Media Group

    Information Security Media Group (ISMG) is an intelligence and education firm focused exclusively on cybersecurity. Their 30 global media properties provide security professionals and senior decision-makers with industry and geo-specific news, research, and educational events.