2021 Research Report
Too Much Time Spent Updating; Not Enough Time Spent Selling
We have over-automated and hyper-analyzed customer interaction and behavior to the point of exasperation.
In our search for the elusive galactic selling advantage, we have done everything but outright eliminate the actual sales conversation between a human potential buyer and a human potential seller.
If we go down this path and create even more siloes of processes and databases within SalesTech, we will create even more disparate systems, disconnected processes, disjointed analytics, and overly narrow views of each customer.” –Jill Rowley
Along with those disjoints and disconnections will come a further widening of the gap between sales and marketing.