2021 Research Report

Too Much Time Spent Updating; Not Enough Time Spent Selling

The CyberTheory take on sales and marketing in 2021.

We have over-automated and hyper-analyzed customer interaction and behavior to the point of exasperation.

In our search for the elusive galactic selling advantage, we have done everything but outright eliminate the actual sales conversation between a human potential buyer and a human potential seller.

If we go down this path and create even more siloes of processes and databases within SalesTech, we will create even more disparate systems, disconnected processes, disjointed analytics, and overly narrow views of each customer.” –Jill Rowley

Along with those disjoints and disconnections will come a further widening of the gap between sales and marketing.