Know your customers and speak to their needs through persona development and targeting.
Cybersecurity buyers are savvy with very particular technology needs. Our experience in persona development – profiling and managing buyer personas – gives us the opportunity to map their special qualities to your unique value proposition. This type of alignment also ensures a personalized and efficient messaging strategy.
Cybersecurity Persona Mapping Methodology
CyberTheory’s base persona creation methodology is modeled from 3 industry-practiced tactics: proto-persona, qualitative persona, and statistical persona. This fundamental approach to development backed by first-party intent data, blind testing, and proprietary analysis methods forms the basis of our process.
Now that you have your messaging platform produced, who should you be targeting?
CyberTheory persona reports incorporate details on seniority, job function, influence, channel and information sources, association affiliations, trending intent topics, company firmographics, key challenges, purchase drivers and inhibitors, and more.