Sales Enablement Content and Services to Boost Conversions
Arm Your Sellers With the Right Content and Tools to Engage, Persuade, and Convert Opportunities
Put Sales Enablement Best Practices to Work
Great marketing alone rarely closes deals for complex IT and cybersecurity solutions.
To move leads across the finish line, your sellers need to understand and present your solutions in a way that buyers find credible and compelling.
CyberTheory leverages sales enablement best practices to help your sellers become solution experts faster. We design tools and materials that help sellers speak with confidence to the right buyer personas, pitch solutions accurately, and ultimately close more deals.
Sales Enablement
Strategy
CyberTheory can help you develop a clear roadmap for sales enablement success by:
- Analyzing current enablement gaps
- Recommending strategies to enable more effective sales conversations
- Aligning sales enablement with marketing campaigns
- Ensuring channel resellers and partners can take your solution to market
Sales Enablement
Content
The right sales enablement content narrows the focus, simplifies the complex, and gives sellers insights that help them identify and progress opportunities. CyberTheory specializes in this approach, designing sales enablement content that often does twice the work – both enabling sellers and being useful to buyers as market-facing content assets such as videos and presentation decks.
Sales Enablement
Training
To help sellers become comfortable with executive conversations, CyberTheory provides support services and materials such as interactive role-based video coaching, easy to understand video battlecards, turnkey client workshop kits, and market-facing conversation starters. These and other approaches give sellers the confidence they need to speak the buyer’s language and gain trust.
Sales Enablement Services Offered
Supporting Your End-to-End Sales Enablement Strategy, Content, and Training
Video Battlecards
Subject matter experts explain key features and benefits of your solution and highlight the challenges, pain points, and goals of your prospects in language buyers respond to, helping sellers model these conversation skills. Videos can also be used externally as conversation starters.
Sales Decks
CyberTheory’s marketing and positioning experts work with you to craft a powerful, concise presentation deck that conveys your most compelling value propositions, demonstrates your expertise, and inspires buyer action.
Interactive, Role-Based Coaching Videos
Leveraging gamification and conversation modeling, these interactive videos help educate your sales teams on how to ask the right kinds of questions and deliver the right responses, especially at the CISO and senior executive level.
Custom Sales Assets and Campaigns
CyberTheory brings enterprise-grade strategic planning, copywriting, and design capabilities to sales enablement content. We simplify the complex and allow sellers to better understand your solutions. That means more effective prospecting, deal velocity and conversion to revenue.
Prospect Work-Shop in a Box
Custom client workshop kits take your sellers through the process of setting up and executing an effective prospect workshop, including step by step event instructions, checklists and accompanying assets such as email invitations, scripts, presentation deck, and follow up recommendations.
Sales Playbooks
Compact guides that provide strategies, tactics, talking points, asset links, and competitive information to help your sales reps win business for particular market segments, use cases and competitive engagements.
QuickStart Guides
A step-by-step guide to help sellers, including sales development reps (SDRs) come up to speed quickly on the main messaging and benefits of your solution, including key talking points and conversation starters.
Telequalification Scripts
A step-by-step guide to help sellers, including sales development reps (SDRs) come up to speed quickly on the main messaging and benefits of your solution, including key talking points and conversation starters.
Custom Training Modules
Courses tailored to educate your sales team about the best approaches to selling your solution, as well as specific topics, techniques, and technologies, such as outreach, lead handling, and late-stage closing.

Building Cybersecurity Expertise Through
Video Sales Enablement
Learn how CyberTheory worked with a client to develop sales enablement materials beyond the usual selection of slide decks and battle cards.
Get Started on your Sales Enablement Strategy Today
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