Cybersecurity Research Topics
Webinar
The Cybersecurity Marketer's Events Strategy for 2026
What Buyer Behavior Says About Your Events
What if your 2026 marketing plan already had the answers?
Join CyberTheory and ISMG for a data-driven session revealing exactly what top cybersecurity vendors did in 2025 to reduce sales cycles, break through market noise, and drive the most tactical conversions from their events spend.
With direct insights from your target buyers, this webinar will equip you with the information to de-risk your 2026 GTM, tighten your event strategy, and build conversion-ready pipeline right into the planning stages.
this webinar will provide:
- Proven, revenue-first event planning tactics
- Persona-driven messaging by buyer role, industry, and region
- City-specific GTM approaches aligned with buyer maturity and demand
Reserve your seat today and walk away with a clear strategy to set your team up for the best event conversions in 2026.
Register Now
Thursday, NOVEMBER 20, 2025
2 PM ET I 11 AM PT
Questions and concerns, please contact us at contact@cybertheory.io
Meet The Panel
Mike D'Agostino
General Manager
ISMG & CyberTheory
Elisha King
Event Strategy Director
ISMG
James DeLuccia
Chief Product Security, Contributor
CyberEdBoard Member
Dave Lewis
Global Advisory CISO
1Password
Key Takeaways
- Pinpoint event formats that consistently drive ROI
- Align your event strategy with buyer maturity across key global markets
- Get closer to buyer-backed event insights in your target market/s
- Localize your GTM to maximize city-by-city impact
- Translate buyer behavior into tactical event execution
- Unlock the fastest path from event to closed-deal
- Use real buyer insights to de-risk your 2026 events
- Identify where your buyers are most ready to engage
- Understand the strategies behind the highest converting events
- Apply field tested GTM approached aligned ith demand signals
CyberTheory is a marketing advisory firm focused exclusively on servicing vendors in the cybersecurity space. Led by former CMOs and practicing CISOs, CyberTheory sits at the intersection of cybersecurity, data and marketing. With ISMG as their parent company, CyberTheory retains exclusive access to proprietary communities from which they gather intelligence and validate the marketing strategies executed for their clients. They provide a range of marketing agency services including branding, messaging, persona validation, creative services, copywriting and content development, media buying and plan execution, and sales acceleration including martech stack development, lead nurturing and sales qualification.
ISMG, CyberTheory’s parent company, is an intelligence and education firm focused exclusively on Cybersecurity and Information Technology. Our global media properties provide security professionals and senior decision-makers with industry and geo-specific news, research and education.