WORKSHEET
How to Reach 1,000 CISOs
Reaching 1,000 CISOs starts with the right strategy. This template gives you an actionable plan on how to engage CISOs across channels, complete with cost estimates, CPL benchmarks, and a customizable plan to support your specific goals.
What’s Inside:
- The most cost-effective channels for scaling CISO engagement
- A 12-month sample plan balancing visibility, ROI, and impact
- CPL benchmarks across top channels including events, paid media, and CISO communities
- A plug-and-play template to build your own 1,000-CISO plan
Download the roadmap and start building your strategy today.

CyberTheory
CyberTheory is a cybersecurity marketing agency focused exclusively on servicing vendors in the cybersecurity space. Led by former CMOs and practicing CISOs, CyberTheory sits at the intersection of cybersecurity, data and marketing. With ISMG as their parent company, CyberTheory retains exclusive access to proprietary communities from which they gather intelligence and validate the marketing strategies executed for their clients. They provide a range of marketing agency services including branding, messaging, persona validation, creative services, copywriting and content development, media buying and plan execution, and sales acceleration including martech stack development, lead nurturing and sales qualification.