Webinar
Content that Engages Cybersecurity Buyers
Highlights from the 2025 CISO Engagement and Decision Drivers Study
Cybersecurity buyers are changing how they consume and engage with content – and CISOs remain at the center of these shifts. In this webinar, we’ll share highlights from our 2025 CISO Engagement and Decision Drivers Study, revealing the formats, topics, and strategies driving the strongest engagement. Attendees will walk away with actionable insights to refine their marketing and ABM programs for 2026.
DISCUSSION INCLUDES
- Why AI content delivers 6X higher engagement than any other topics
- The growing gap in OT security coverage, and how marketers can close it
- How intent data reveals hidden buyer behavior and identifies late-stage prospects
- What SMB engagement trends reveal about their priorities
- Which content formats CISOs engage with most
- How event attendance supercharges ABM programs
- And much more…
On Demand
Now Available
Fill in the information below to access the session.
Questions and concerns, please contact us at contact@cybertheory.io
Webinar Panel
Mike D'Agostino
General Manager, ISMG and CyberTheory
Julie Jordan
Executive Director, CyberTheory
David Severski
Data Scientist, Cyentia Institute
Preview Of Key Insights
- AI: The clear winner in cybersecurity topic engagement
- OT Security: High audience interest, low vendor coverage
- SMB: Practical advice, solving immediate risks
- Asset formats: CISO preferences and ABM influence on engagement
- Intent data: Revealing hidden buyer behavior
- Event attendance: Supercharging account engagement
CyberTheory is a marketing advisory firm focused exclusively on servicing vendors in the cybersecurity space. Led by former CMOs and practicing CISOs, CyberTheory sits at the intersection of cybersecurity, data and marketing. With ISMG as their parent company, CyberTheory retains exclusive access to proprietary communities from which they gather intelligence and validate the marketing strategies executed for their clients. They provide a range of marketing agency services including branding, messaging, persona validation, creative services, copywriting and content development, media buying and plan execution, and sales acceleration including martech stack development, lead nurturing and sales qualification.
The Cyentia Institute is a research and data science firm with a mission to advance knowledge in the cybersecurity industry. We accomplish this by partnering with vendors and other organizations to publish a range of high-quality, data-driven content.