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Cybersecurity Marketing Research Topics

Research Report: 2025 edition

CISO Engagement and Decision Drivers Study

AI Dominates Security Content

Learn what’s hot in this third installment of data-driven research from our exclusive partnership with Cyentia Institute, providing insights into where CISOs and cybersecurity buyers devote their attention – from content consumption patterns and intent data to topic engagement insights – all backed by actual engagement from ISMG’s database of 2+ million subscribers.

Get the latest, including:

  • Top performing content asset titles, formats, and topics
  • AI, OT, and Small Business cybersecurity content trends worldwide
  • How events impact organizational content consumption
  • And much more.

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Preview Of Key Insights

How Content Assets Are Changing Over Time
Hot Topics Across Industries
AI-Related Content Performance
Hot Topics for Critical Infrastructure

Questions Answered

  • How are content asset formats changing over time?
  • Which sponsored topics are gaining ground?
  • Which asset formats are preferred by CISOs?
  • Which specific titles are getting the most CISO attention?
  • How has AI-related content performed since 2022?
  • How does engagement with IT and OT topics compare?
  • How many OT cybersecurity assets are being produced?
  • And many more…

In Case You Missed It…

Report I: CISO Engagement & Decision Drivers Study

Read the full report that CyberTheory and Cyentia Institute released in Q1 2022 on what it takes to engage CISOs and cybersecurity decision-makers in 2022: View Report Here.

Report II: CISO Engagement & Decision Drivers Study

Read the full report that CyberTheory and Cyentia Institute released in Q2 2022 on what it takes to engage CISOs and cybersecurity decision-makers in 2022: View Report Here.

If you would like a private debrief to help you gain personalized insights into the ramifications of these installments of research for your organization, email us at contact@cybertheory.io.

CyberTheory

CyberTheory is a cybersecurity marketing agency focused exclusively on servicing vendors in the cybersecurity space. Led by former CMOs and practicing CISOs, CyberTheory sits at the intersection of cybersecurity, data and marketing. With ISMG as their parent company, CyberTheory retains exclusive access to proprietary communities from which they gather intelligence and validate the marketing strategies executed for their clients. They provide a range of marketing agency services including branding, messaging, persona validation, creative services, copywriting and content development, media buying and plan execution, and sales acceleration including martech stack development, lead nurturing and sales qualification.

Cyentia Institute

The Cyentia Institute is a research and data science firm with a mission to advance knowledge in the cybersecurity industry. We accomplish this by partnering with vendors and other organizations to publish a range of high-quality, data-driven content.