Persona Development

Know your customers and speak to their needs.

Cybersecurity buyers are savvy with very particular technology needs. Our experience profiling buyer personas gives us the opportunity to map their special qualities to your unique value proposition. This type of alignment ensures a personalized and efficient messaging strategy.

My buyer personas need:
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Influence Contacts in Buying Mode

Identify contacts in active buying cycles to better segment, create more relevant nurturing, and prioritize highest quality leads for outreach.


Identifying all your customer segments into unique personas.


Placing where your personas interact online and real-life.


Analyzing content consumption and appetite, aligned to persona and ideal content preference(s).


Expanding the persona profile into job related tasks, influences, pain-points, and overall business goals.

Guidance for every step of the marketing cycle.