Persona Development

Know your customers and speak to their needs through persona development.

Cybersecurity buyers are savvy with very particular technology needs. Our experience in persona development – profiling and managing buyer personas – gives us the opportunity to map their special qualities to your unique value proposition. This type of alignment ensures a personalized and efficient messaging strategy.

persona development
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Influence Contacts in Buying Mode

Identify contacts in active buying cycles to better segment, create more relevant nurturing, and prioritize highest quality leads for outreach.


Identifying all your customer segments into unique personas.


Placing where your personas interact online and in real life.


Analyzing content consumption and appetite, aligned to persona and ideal content preference(s).


Expanding the persona profile into job related tasks, influences, pain-points, and overall business goals.

persona faces

Guidance for every step of the marketing cycle.