Cybersecurity (Marketing) Unplugged

In this episode of Cybersecurity (Marketing) Unplugged, Lowe also discusses: Standing out in a market full of lookalikes; Not allowing a focus on metrics to run and ruin marketing efforts; Eliminating the competitive nature between sales and marketing; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Dr. Cunningham also discusses: How the Zero Trust strategy was developed and has existed for nearly 20 years now; How to deal with the discomfort of change while implementing Zero Trust; How best to utilize artificial intelligence and machine learning solutions in cybersecurity; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Scott also discusses: How sacrificing security for interoperability got us to where we are today; Pervasive problems with poor cyber hygiene; The top legal issues facing software and cybersecurity companies; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Bowden also discusses: Blockchain solutions in healthcare; The shift to telemedicine; Real risks around medical device security; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Harrington also discusses: The dangers of connected medical devices and how he and his team have identified vulnerabilities in passive medical devices; How most organizations are doing it wrong and don’t understand how to secure software systems; The problem that inspired him to write Hackable; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Curry also discusses: Financing and building up an agile cybersecurity company; Improving company recognizability and trust by using commercial media, streaming and Cybereason’s signature owl; How SMBs can increase visibility into indicators of compromise; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Grant also discusses: How zero trust will affect the traditional security landscape; Enabling open healthcare with security in mind; The increasing difficulty of doing identity proofing properly; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Maler also discusses: Creating an architecture for meaningful consent; Social sign-on, single sign-on and the battle between convenience and security; A real path to passwordless authentication; Decentralized identity and identity proofing; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Elichman also discusses: Using relevant content and compelling speakers to drive engagement; The evolution of technology to keep pace with the rapid increase in virtual and hybrid events; Calculating costs when managing the production of complex hybrid events; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Cox also discusses: The possibilities for improving the government’s cybersecurity posture through the Cybersecurity and Infrastructure Security Agency (CISA); Shifting our cybersecurity approach from a defensive posture to more offensive maneuvers; The effects of the current geopolitical landscape on cybersecurity; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Barnier also discusses: How to apply critical and design thinking to cybersecurity; How cyber risk differs from other business continuity risks; The cybersecurity initiatives coming from Washington and predictions on their effectiveness; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Herold also discusses: The gap in cybersecurity education and how to incorporate information and cybersecurity, as well as privacy, into public school curriculum; How to fully and successfully address privacy whether from the lens of compliance, governance or the intersection between the need for privacy and the need for security; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Brumley also discusses: Software flaw detection and how Brumley developed Mayhem; Brumley’s contract with the Pentagon to find coding flaws in operating systems and custom programs used by the US military; Legal barriers to autonomously fixing software bugs; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Head also discusses: The difference between trying to modify human behavior and implementing robust security; How INTRUSION’s product, Shield, satisfies the principles of zero trust; How big data, historical reputation references and AI will win the war on cybercrime; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Russ also discusses: The correlation between cybersecurity and global economics; How AI is transforming international trade and the broadening range of supplies and services offered overseas; China’s Belt and Road Initiative and the ramifications of China’s increased economic footprint; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Clyde also discusses: The history of ISACA and the importance of professional organizations for cybersecurity practitioners; Factors that contribute to the success of online training platforms like CyberEd.io; Board-level cybersecurity awareness; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Weiss also discusses: What control systems consist of; The two-fold problem between IT and the CISO; Differences in IT in a control system world; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Lang also discusses: The venture capitalist’s view on the state of cybersecurity; How economic issues are causing global ecological issues such as Chronic Wasting Disease; The comingling of security and economic issues and expectations for this White House; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Tal Kollender also discusses: The lessons learned from the Colonial Pipeline attack; How GYTPOL “thinks like a hacker” in order to prevent hacks; How misconfiguration is the largest attack vector and how to fix it; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Braw also discusses: The Colonial Pipeline attack and our lack of preparedness; How to create more public awareness about responding to cyberattacks; The history of solar and our resource dependencies on China; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Peachey also discusses: What cybersecurity insurance is and what it covers; What would have happened if Colonial Pipeline had been insured; Risks, rates and trends in the insurance industry; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Monthie also discusses: Building the cybersecurity program at Grand Canyon University and receiving the Center of Academic Excellence in Cyber Defense Education (CAE-CD) designation; Designing cybersecurity education for K-12; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Darling also discusses: How to deal with ransomware and STASH Global’s solution; The challenge of privacy and data security on social media networking sites; Janine’s career development story; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Stiennon also discusses: The vulnerability of U.S. critical infrastructure; The possible motivations behind the attack; How we should respond to our adversaries; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Kellermann also discusses: The vulnerability of U.S. energy infrastructure; The geopolitical motivations behind the attack; What Colonial Pipeline should do now to mitigate the damage; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Root and Carter also discuss: How they each pivoted into their current careers; How to create pathways for women in tech; Collaboration and collective knowledge building in cybersecurity; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Dr. Baggili also discusses: The cybersecurity talent gap and how to address it; What it takes to build top-notch talent and identify programs that promote excellence; How he became interested in digital forensics; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Kindervag also discusses: How to practically implement zero trust; Shifting focus from worrying about the attack surface to securing the “protect surface”; The future threat of quantum and the fear of falling behind; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Ferris and Brooks also discuss: The convergence of cybersecurity and compliance in the new category MCCP; How MSSPs can avoid getting attacked themselves; The future of cybersecurity and compliance; and more.

In this episode of Cybersecurity (Marketing) Unplugged, Purdy and King also discuss: Expectations and challenges for the new administration; Holding our allies accountable and putting mutual trust agreements in place; Andy’s career path from lawyer to CSO; and more.