How to Sell Cybersecurity to Your Board

A CyberTheory Research Report

Empathy

The heart and soul of any marketing campaign is empathy.

You have to be able to take the customer’s perspective and make a human connection.

It’s easy to lose the human connection when you’re writing or speaking about malware, detection, risk, vulnerabilities and threats.

If you are like most CISOs, you are likely branded as that annoying person who runs around yammering about audits and compliance, controls and process, regulations and policy, and exotic technologies while constantly complaining about being understaffed and over worked.

If that is you, you might need a new brand.

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