The question of whether to accelerate the top and middle of your sales funnel should not be a complicated decision. Simple mathematics will immediately show you that if you don’t accelerate, you will never make your sales goals in today’s ultra-noisy marketplace.
3,800 cybersecurity vendors make a lot of noise. In 2018, there were only 360, and most folks had 4-5 competitors. Here in 2021, most have 24-25 competitors, only a few of which are legitimate; the rest are competitors through messaging.
Everyone is in the zero-trust business.
