How to Accelerate Sales in Cybersecurity
The Simple Mathematics of Sales Acceleration in Cybersecurity
The question of whether to accelerate the top and middle of your sales funnel should not be a complicated decision. Simple mathematics will immediately show you that if you don’t accelerate, you will never make your sales goals in today’s ultra-noisy marketplace.
3,800 cybersecurity vendors make a lot of noise. In 2018, there were only 360, and most folks had 4-5 competitors. Here in 2021, most have 24-25 competitors, only a few of which are legitimate; the rest are competitors through messaging.
Everyone is in the zero-trust business.