“Know how to listen and you will profit even from the worst marketing plans.”
MESSAGING STRATEGY
The right messaging strategy is the foundation that makes all marketing tactics perform better. Develop a brand-new messaging platform…
or validate your existing messaging
strategy with CyberTheory.
Analysis
We perform a comprehensive analysis by interviewing stakeholders and performing quantitative research, using ISMG’s 1st party intent data, keyword analysis and more.
Platform Development
CyberTheory then develops a messaging and positioning platform to tell your unique story and to resonate with your target buyers.
CISO Testing & Validation
The platform is tested with CyberTheory’s CISO Advisory Board, providing a 2nd layer of validation and real insights to enhance messaging strategy.
PERSONA TARGETING
Know your customers and speak to their needs through persona targeting and development.
Cybersecurity buyers are savvy, with very particular technology needs. We use proprietary quantitative data, as well as qualitative insights, to profile your buyer personas, mapping their special qualities to your unique value proposition
Methodology
CyberTheory's persona creation methodology uses 3 industry best practices: proto-persona, qualitative persona, and statistical persona. This fundamental approach is backed by 1st party intent data, blind testing, and proprietary analysis.
Understand your buyers, influencers and practitioners
CyberTheory personas include details on seniority, job function, influence, channel and information sources, association affiliations, trending intent topics, company firmographics, key challenges, purchase drivers and inhibitors, and more.
CONTENT CREATION
Content fuels all of marketing. Is your current strategy effective?
Our strategists can audit your organization’s current content plan, determine its performance, and support filling in gaps against strategic goals. We build cybersecurity content that connects with prospects, helps them engage with your brand, and persuades them to progress toward opportunities and won deals.
Full-service content strategy support, from ideation to execution.
- PDF-based assets (white papers, case studies, eBooks)
- Interviews (video and podcasts)
- Infographics
- Blog entries
- Email nurture /cadence assets
- Website copy
- PPC & social media ad copy
- Events collateral
- PPTs & presentations
- Research & survey reports
- Translations
Content Gap Analysis
CyberTheory assesses your content against competition, market trends and desired KPIs. Compare available content with the organization’s mission/vision to determine what’s needed to win in strategic segments.
Content aligned with Your Marketing Funnel
CyberTheory assesses your content against competition, market trends and desired KPIs. Compare available content with the organization’s mission/vision to determine what’s needed to win in strategic segments.
What’s Our Secret Sauce
We get asked all the time – how do you create content that creates so much engagement with the intended target audience?!
It starts with exclusive access to a dataset of over 1 million cybersecurity professionals interacting with content across the world’s largest B2B media network focused on cybersecurity.
