We know the messaging requirements for every stakeholder in the security org. We’ve worked with them all. When assessing products and services, these professionals are often the ones taking a deeper dive.
Cybersecurity subject matter experts have the experience and knowledge to take apart a feature or technology. So we know what gets them excited. It’s what makes our marketing approach so effective. We have proprietary cybersecurity persona mapping data. Understanding CISO stakeholder problems means closing deals faster.
Connect with a CyberTheory marketing advisor for a consultation.
Meet the Modern Day CISO
Everybody may want the CISO’s attention, but our experience has shown this executive relies on a consortium of cybersecurity business units for advice and support. No matter your solution, someone within the CISO job-function stack will have purview within the following areas and should be targeted appropriately