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Cybersecurity Research Topics

Live Webinar

Examining Engagement From Different Geographies Through Q3 2022

DISCUSSION INCLUDES

  • How has engagement shifted quarter-to-quarter in 2022?
  • What are the account based marketing (ABM) implications of webinars?
  • Which are the top content types across regions?
  • What are the differences between ‘live’ versus ‘virtual’ summit sessions?
  • What regional differences exist in user engagement around the globe?
  • Which asset titles titillate CISOs?
  • What are the top on-demand summit sessions?
  • And much more…

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Questions and concerns, please contact us at contact@cybertheory.io

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Knowledge You'll Walk Away With

Research methodology, discover alternatives for measuring engagement, examine various content types across regions, take a closer look at events: live and virtual, compare the top summit session topics creating the most engagement, gain in-depth insight into how engagement shifted in Q2 and Q3 2022, and much more.

Speakers Include

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Mike D'Agostino

General Manager, ISMG

Julie Jordan

Julie Jordan

Director, Marketing & Media Strategy, CyberTheory

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Wade Baker

Partner & Co-Founder, Cyentia Institute

ben-cyentia

Benjamin Edwards

Senior Data Scientist, Cyentia Institute

Preview Of Key Insights

Live Vs Virtual
How Engagement Shifted Quarter-to-Quarter in 2022
ABM Implications of Webinars
Live vs Virtual Summit Sessions
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Questions Answered

  • How has engagement shifted quarter-to-quarter in 2022?
  • What are the account based marketing (ABM) implications of webinars?
  • Which are the top content types across regions?
  • What are the differences between ‘live’ versus ‘virtual’ summit sessions?
  • What regional differences exist in user engagement around the globe?
  • Which asset titles titillate CISOs?
  • What are the top on-demand summit sessions?
  • And many more…

In Case You Missed It…

Read the full report that CyberTheory and Cyentia Institute released in Q2 2022 on what it takes to engage CISOs and cybersecurity decision-makers in 2022: https://cybertheory.io/ciso-engagement-and-decision-drivers-study/

If you would like a private debrief to help you gain personalized insights into the ramifications of this first installment research for your organization, call (212)518-1579 or email us at  info@cybertheory.io.

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CyberTheory

CyberTheory is a marketing advisory firm focused exclusively on servicing vendors in the cybersecurity space. Led by former CMOs and practicing CISOs, CyberTheory sits at the intersection of cybersecurity, data and marketing. With ISMG as their parent company, CyberTheory retains exclusive access to proprietary communities from which they gather intelligence and validate the marketing strategies executed for their clients. They provide a range of marketing agency services including branding, messaging, persona validation, creative services, copywriting and content development, media buying and plan execution, and sales acceleration including martech stack development, lead nurturing and sales qualification.

Cyentia Institute

The Cyentia Institute is a research and data science firm with a mission to advance knowledge in the cybersecurity industry. We accomplish this by partnering with vendors and other organizations to publish a range of high-quality, data-driven content.