LIVE WEBINAR

Examining Engagement From Different Geographies and Events That Resonated with Audiences Through Q3 2022

Discussion Includes

  • How has engagement shifted quarter-to-quarter in 2022?
  • What are the account based marketing (ABM) implications of webinars?
  • Which are the top content types across regions?
  • What are the differences between ‘live’ versus ‘virtual’ summit sessions?
  • What regional differences exist in user engagement around the globe?
  • Which asset titles titillate CISOs?
  • What are the top on-demand summit sessions?
  • And much more…

OnDemand Now Available

Fill in the information below to access the session.

    Questions and concerns, please contact us at contact@cybertheory.io 

    Knowledge you'll walk away with

    Research methodology, discover alternatives for measuring engagement, examine various content types across regions, take a closer look at events: live and virtual, compare the top summit session topics creating the most engagement, gain in-depth insight into how engagement shifted in Q2 and Q3 2022, and much more.

    Speakers include

    Mike D'Agostino

    General Manager, ISMG

    Julie Jordan

    Director, Marketing & Media Strategy, CyberTheory

    Wade Baker

    Partner & Co-Founder, Cyentia Institute

    Benjamin Edwards

    Senior Data Scientist, Cyentia Institute

    Preview of Key Insights

    How Engagement Shifted Quarter-to-Quarter in 2022
    ABM Implications of Webinars
    Top Content Types Across Regions
    Live vs Virtual Summit Sessions

    Questions Answered

    • How has engagement shifted quarter-to-quarter in 2022?
    • What are the account based marketing (ABM) implications of webinars?
    • Which are the top content types across regions?
    • What are the differences between ‘live’ versus ‘virtual’ summit sessions?
    • What regional differences exist in user engagement around the globe?
    • Which asset titles titillate CISOs?
    • What are the top on-demand summit sessions?
    • And many more…

    In Case You Missed It…

    Read the full report that CyberTheory and Cyentia Institute released in Q2 of 2022 on what it takes to engage CISOs and cybersecurity decision-makers in 2022: cybertheory.io/ciso-engagement-and-decision-drivers-study/

    Download the on-demand video from our live webinar of our first CISO Engagement & Decision Drivers Study: cybertheory.io/ciso-engagement-webinar/

    CyberTheory

    CyberTheory is a marketing advisory firm focused exclusively on servicing vendors in the cybersecurity space. Led by former CMOs and practicing CISOs, CyberTheory sits at the intersection of cybersecurity, data and marketing. With ISMG as their parent company, CyberTheory retains exclusive access to proprietary communities from which they gather intelligence and validate the marketing strategies executed for their clients. They provide a range of marketing agency services including branding, messaging, persona validation, creative services, copywriting and content development, media buying and plan execution, and sales acceleration including martech stack development, lead nurturing and sales qualification.

    Cyentia Institute

    The Cyentia Institute is a research and data science firm with a mission to advance knowledge in the cybersecurity industry. We accomplish this by partnering with vendors and other organizations to publish a range of high-quality, data-driven content.

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