Intent Data Providers:
Understanding Their Role in Modern Marketing
![intent data blog (3)](https://cybertheory.io/wp-content/uploads/2023/09/intent-data-blog-3.png)
Explore the role of intent data providers in modern marketing. Learn how they enhance targeting, personalization, and ROI, and how to choose the right one.
Growing Urgency for Increased Cybersecurity in Healthcare
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Recently, a cyberattack targeting Britain’s National Health Service (NHS) 111 service, the system used to refer patients for care, including ambulances being dispatched caused a loss of service. The attack was one of many global healthcare related attacks that have bombarded the digital ecosystem since the covid pandemic began. Covid and the correlating growth in […]
Recapping Our CISO Engagement Research
![ciso-engagement](https://cybertheory.io/wp-content/uploads/2022/08/CISO-Engagement.png)
Research Reports We see a lot of research reports as we are sure most marketers do as well. We write quite a few of them ourselves. On topics ranging from brand storying to personalized video experiences. ABM to Influencer marketing. Cyberwarfare to ransomware. We just published the result of a large research project we helped […]
Changes in Cybersecurity at State – Education is Coming
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I am a huge Nate Fick fan, so I was delighted to learn that when Biden announced his choice for the newly minted position of ambassador at Large for Cyberspace and Digital Policy at the State Department, it was Nate Fick. The Bureau of Cyberspace and Digital Policy (CDP) began operations this Spring and includes […]
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