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Author: Julie Jordan

Julie Jordan is CyberTheory’s Director of Marketing and Media Strategy. A senior client advisor with extensive experience marketing fast-growth technologies like cybersecurity, AI, IoT and drones for startups through enterprises, she shares a wealth of insight about what makes marketing efforts more efficient and effective.

Insights for Digital Marketing in 2025: Focus on What Counts

digital marketing in 2025

Gain an edge in a crowded market by leveraging CyberTheory for your digital marketing needs, the top cybersecurity marketing agency.

Your Ultimate Guide to Selecting a Programmatic Advertising Agency

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Choose the right programmatic advertising agency for your business with this guide, focusing on strategic services, optimization, DSPs, and specialty expertise.

Boost Cybersecurity Sales with Propensity Modeling

propensity modeling

Explore how cybersecurity marketers use propensity modeling to enhance customer relationships, reduce churn, and personalize campaigns for better RoI.

Seven Tips to Move Programmatic Design Forward

programmatic blog (4)

Unlock the power of effective programmatic design, from precise targeting and clean design, learn how to optimize your campaigns for maximum ROI.

Unleashing the Potential of Programmatic Advertising in 2023

programmatic blog (3)

Dive into the future of programmatic advertising in 2023! Learn emerging trends, advantages like improved CTR and cost per lead, and more.

Programmatic Advertising 101:
Understanding the Basics

programmatic blog

Learn how real-time programmatic direct works, explore key benefits like precision targeting and efficiency, and avoid common pitfalls to maximize your ROI.

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Cybersecurity is in our DNA.

CyberTheory is a full-service cybersecurity marketing advisory firm. Our strategies increase lead generation rates for B2B organizations. Our professionals leverage insider intelligence and proprietary data models for optimal outcomes.

Resources

Cybersecurity Company Videos
Cybersecurity Event Advisory
Cybersecurity Content Strategy
Cybersecurity Lead Generation
Cybersecurity Marketing Advisory
Cybersecurity Marketing Campaigns
Cybersecurity Marketing Technology
Cybersecurity Product Marketing

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