A Cybersecurity Marketing Leader with Emotional Authenticity
Now is the time to spend on marketing to build emotional connections It’s a challenging time for cybersecurity marketers. As recession fears loom, I’ve seen a multitude of announced layoffs and hiring slowdowns. Marketing departments at large cybersecurity vendors have been downsized and deprioritized. I consider these actions as errors in judgment. Now is the […]
Surviving a Flooded Cybersecurity Market With Product Anchoring
When I started marketing cybersecurity products there were 2,000 different vendors in the space. I was seated across from the CEO and general manager of the world’s largest cybersecurity intelligence and education company: Information Security Media Group (ISMG), the sister company of CyberTheory. I didn’t know it at the time, but this meeting would change […]