A Cybersecurity Marketing Leader with Emotional Authenticity
Amid economic uncertainty, now is the time to invest in cybersecurity marketing. Learn why emotional connections are key and how to spot an authentic CMO.
Surviving a Flooded Cybersecurity Market With Product Anchoring
When I started marketing cybersecurity products there were 2,000 different vendors in the space. I was seated across from the CEO and general manager of the world’s largest cybersecurity intelligence and education company: Information Security Media Group (ISMG), the sister company of CyberTheory. I didn’t know it at the time, but this meeting would change […]