Are Fantastic Claims Clouding the Cybersecurity Sales Process?
Steve Jobs once said: “Marketing is about values.” But how well is the cybersecurity solutions message being received amid the convergence of pandemic and economic strains? We brought an outspoken group of CMOs and CISOs together to discuss the topic.
Outline of This Episode
In this Cybersecurity Leadership panel discussion hosted by ISMG and CyberTheory, CMOs and CISOs discuss:
- The state of marketing messaging;
- How to be the signal in all the noise;
- The impact of COVID-19 on reach and reception of marketing campaigns.
About the Panelists
Participating in the latest in a series of cybersecurity leadership forums are:
CMOS: Carolyn Japic, Kenna Security; Dan Wolff, BigFix, HCL Technologies.
CISOs: Chuck Brooks, Brooks Consulting Int’l.; Chris Roberts, Hillbilly Hit Squad; Anne-Marie Scollay, formerly of Axiom.
As the Kenna Security CMO, Japic is responsible for creating and executing an integrated marketing strategy, driving increased awareness and building a customer marketing function. She has more than two decades of senior marketing leadership experience and a track record of driving measurable growth for enterprise SaaS technology brands.
As director of product management and marketing for BigFix, which offers client management software that currently protects over 100 million endpoints globally, Wolff is responsible for product strategy, feature definition and global go-to-market programs. Previously, he was director of cloud security product management in IBM’s security division. He also served as McAfee’s director of products for endpoint security.
Brooks, who heads a consultancy, is a globally recognized thought leader and evangelist for cybersecurity and emerging technologies. LinkedIn named him as one of “The Top 5 Tech People to Follow on LinkedIn.” He was named by Thompson Reuters as a “Top 50 Global Influencer in Risk, Compliance,” and by IFSEC as the “#2 Global Cybersecurity Influencer” in 2018.
Roberts, a virtual CISO, has founded or worked with a number of companies specializing in darknet research, intelligence gathering, cryptography, deception technologies, security services and threat intelligence. He is an expert on counter threat intelligence and vulnerability research. He’s a frequent speaker at industry conferences and has been interviewed by numerous news media outlets.
As former CISO for Axiom Law, Scollay led the information security strategy for the company’s products/services, corporation and governance, risk and compliance. Previously, she built out and oversaw the infrastructure and security for a Seattle-based SaaS startup and global multinational companies.