2020 Case Study

An EndPoint Solution Provider Captures Market Share Through ExpressSQL DemandGen

Reach every possible persona in the Global Cybersecurity community.

Conventional demandgen programs were failing to produce high performing MQLs and were generating poorly qualified SQLs.

Taking guidance from 32 CMO meetings at RSA in San Francisco in February, CyberTheory has gone to work building out a process that leverages AI and an agent-assisted dialing platform to enable a team of Cybersecurity graduate students to tele-validate and confirm intent before transferring leads to the client.

We call it ExpressSQL.

ExpressSQL is an innovative LeadGen campaign product that leverages the breadth and depth of the ISMG Network along with dozens of media partners to reach every possible persona in the Global Cybersecurity community.

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