2020 Case Study

How a Deception Technology Company Increased LeadGen ROI by 294%

Increase conversion rate in half the time and create twice as much runway for revenue production

Our client’s management team realized that all geo-markets have differing characteristics in terms of buyer perceptions, cognitive biases, cultural norms and consumption habits. And CISO purchasing decisions are frequently influenced by community word-of-mouth, entering a new market as an unknown can be an expensive up-hill climb.

They ultimately decided to partner with CyberTheory was based on our Cybersecurity-focused approach to digital marketing that includes guidance from 30 influential CISOs in a customer advisory capacity.

Working together, our client’s marketing team and CyberTheory’s demand gen experts created a laser-targeted content syndication campaign and ultimately were able to increase ROI by 294%