2020 Case Study

A Global Top Five Technology Company Leverages AI/ML to Improve Content Marketing

Fact-based marketing that resonates with the audience is the path forward.

Traditional approaches to content marketing are steeped in human biases and opinions leading to less than ideal results.

By using an AI/ML engine to leverage natural language processing we are able to rapidly measure, improve and evolve a company’s content, which in many cases informs a new content marketing strategy.

We’ve dubbed this approach Darwin.

Darwin provides automated, objective analysis powered by AI/ML and empirical data in order to cut through the noise and deliver results.