2020 Case Study
A Global Top Five Technology Company Leverages AI/ML to Improve Content Marketing
Traditional approaches to content marketing are steeped in human biases and opinions leading to less than ideal results.
By using an AI/ML engine to leverage natural language processing we are able to rapidly measure, improve and evolve a company’s content, which in many cases informs a new content marketing strategy.
We’ve dubbed this approach Darwin.
Darwin provides automated, objective analysis powered by AI/ML and empirical data in order to cut through the noise and deliver results.